CHALLENGE
MonaVie offers premium nutritional products developed from some of the rarest and most healthful natural ingredients on earth. They started the worldwide “acai phenomenon” with the 2005 introduction of their acai-based nutritional beverages. These products are sold in countries around the globe and distributed person-to-person through MonaVie’s passionate wellness network.
APPROACH
Shortly after launching, MonaVie hired studioCase to rethink its branding and positioning. Invoking strong elements from the Fashion and Beauty industries, Case developed a unique, premium brand MonaVie’s that reflected and reinforced MonaVie’s premium products and pricing.
RESULTS
MonaVie quickly became one of the most recognizable and fastest growing brands in the Direct Selling industry reaching nearly $1 billion in sales and landing at the top of INC 500’s 2009 list.
