BLOOMINGDALES GO GUIDES

In partnership with Bloomingdales—and through crowd sourcing insider hot spots through Bloomingdales employees across the country—Case created a series of point-of-purchase ‘Go Guides’ for the top 17 Bloomingdales markets. Each guide provides a unique look at local points-of-interest, restaurants, and style trends by neighborhood. The project later evolved into a more in-depth in-store campaign.