CHALLENGE
Luxury is a world defined by brands and style and where the true products sold are status and self-expression. No one understands this more than Bloomingdale’s, one of the largest and most iconic department store brands in the country, which business is built by carrying high-end labels and catering to a high-end clientele.
OVERVIEW
For several years, Case has been a preferred agency-partner in developing, interpreting, and evolving the Bloomingdale’s brand. This has required Case to organize and orchestrate the efforts of creative teams (photographers, stylists, models, producers. etc.) in the production of high-end look books, advertising, social media campaigns, and other marketing expressions. Our work with Bloomingdale’s requires not only partnering with their teams, but with the teams of many luxury brands such as Prada, Louis Vuitton, Marc Jacobs, Dior and others.
RESULTS
The Bloomingdale’s brand as well as their partner brands continue to experience strong sales. This brand continues to remain relevant and to define luxury for new generations.
