CHALLENGE
Aveda began with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda partnered with Case to position them as a prestige beauty brand.
APPROACH
Prior to launching Case, Enoch Palmer worked as the VP of Creative over all Aveda branding. Since founding Case, Aveda has continued to be a loyal client engaging Case to create a range of marketing communications and environmental strategies–from online advertising to printed ‘magalogs’ to web site redesigns.
RESULTS
Through the use of a refined aesthetic and environmental packaging and materials, Case has artfully combined the seemingly disparate worlds of high- fashion with health and sustainability to create a modern brand that appeals to multiple audiences with multiple needs. This is evidenced by continued strong sales as well as garnering many awards including The National Design Award for Corporate Acheivement from the Smithsonian Museum.
