CHALLENGE
After designing for top fashion brands such as Marc Jacobs and J.Crew, Araks Yeramyan was inspired to launch her namesake label. Her unique and beautiful designs are inspired by the principle that a woman’s beauty should be effortless. Having admired Case’s work on other top fashion brands, Araks enlisted Case as a full-service agency to develop her high-design brand to match her high-design label.
APPROACH
Case leveraged its deep experience and strong relationships in the fashion and beauty world to bring the Araks brand to life. Our several-year-long engagement has afforded us the opportunity to develop all aspects of the brand; including websites, advertising campaigns, broadcast media, PR materials, look-books, and more.
RESULTS
Araks has grown from a small boutique label to become and internationally recognized fashion brand. Her fresh designs and celebrity clientele continually land her label in exclusive, prestige clothing stores as well as in the pages of top fashion and beauty magazines.
