CASE IS A CREATIVE AGENCY THAT COLLABORATIVELY ARCHITECTS VISUALLY RICH SOLUTIONS PROVEN TO ELEVATE BRANDS.
WHO WE ARE
- We are a multi-disiplinary team of brand specialists, visual designers, and project managers.
- We’re strategically grounded in everything we do.
- We’re passionate.
- We’re perfectionists.
- We’re flexible and fast-moving.
- We have a clean, beautiful aesthetic.
- We’re collaborative—comfortable partnering with a client’s internal team (or external agency).
WHAT WE DO
Since 2003, we’ve partnered strategically with brand-focused organizations worldwide to define and articulate their brands. Our services span three main areas:
- BRAND CREATION: We help create new businesses, new products and new services that resonate with consumers.
- BRAND RENEWAL: We re-think and re-invent our clients’ brands to build stronger emotional bonds that make people feel, reflect, and value their brands.
- BRAND COMMUNICATION: We act as brand stewards with existing brands to develop and execute ‘media neutral’ communication strategies that connect brands to people.
HOW WE WORK
- At Case, we believe good branding starts with understanding what motivates your audience.
- We examine trends, market forces, and explore how consumer desires affect your brand.
- We work alongside your team to identify new insights and opportunities that inform the brand and communication strategy.
- Once the brand strategy is approved, our team brings the brand vision to life.
- As needed, Case assists in validating the go-forward branding approach.
- Once validated, our team executes the brand direction using all applicable media.
BRAND-STRATEGY METHODOLOGY
Partnering with your team, we uncover and define the business opportunities and brand objectives. We then build and execute a detailed plan to achieve the objectives. We do this using our tried and true brand-strategy methodology:
SERVICES
SERVICES
OFFERED
ON-SITE
AT CASE
INCLUDE:
- Brand strategy
- Identity design
- Messaging strategy
- Packaging design
- Interactive strategy and design
- Advertising
- Art direction
- Publication design
- Motion graphics
- Video creation
- Video editing
SERVICES
OFFERED
BY OUR
PARTNERS
INCLUDE:
- Web development
- Mobile and iOS development
- Search engine optimization
- Fashion photography
- Still life photography
- Environmental design
- Public relations
- Customer analytics
- Event planning and execution
CLIENTS
TEAM
TRAVIS STRATFORD founding partner
Travis focuses on developing end-to-end branding solutions for clients such as The Estée Lauder Companies, Bloomingdales, Johnson & Johnson, and Valentino. Prior to founding Case, he was Interactive Creative Director for Estée Lauder’s Gloss, where he helped grow the online business for top Estée Lauder prestige-beauty brands including Bobbi Brown, Clinique, MAC, and Origins.
Travis began his career as an interactive strategy consultant working with Mercedes-Benz, Audi, and Timberland. He holds a Master’s in Integrated Marketing from Northwestern University.
ANTHONY YUMUL founding partner
Anthony had his first exposure to art direction while designing album covers and posters for his Las Vegas punk band. Now his experience and relationships reach across the fashion industry. Prior to founding Case, Anthony worked as the Design Director at Aveda, Creative Director at Style365.com and Art Director at Lloyd (+Co). Anthony’s past clients include brands such as Gucci, Fred Segal, Council of Fashion Designers of America, BIG Magazine, ICB and Glaceau Vitamin Water. His work is part of the permanent collection of the Smithsonian Cooper-Hewitt National Design Museum and has been featured in AIGA, The Art Directors Club, How, ID and The Society of Publication Designers.
ENOCH PALMER founding partner
Enoch began his design career founding the largest independent surf magazine in Hawaii. Since moving to New York City, his clients have ranged from retail design for Sephora and Bloomingdales, to editorial design for Time Warner, which included the concepting and design of Real Simple Magazine. Prior to founding Case, Enoch was Vice-President of Creative for Aveda, where he led the integration high-fashion aesthetics and environmentally-friendly design for the award- winning brand.
His work is part of the permanent collection of the Smithsonian Cooper-Hewitt National Design Museum and has been featured in AIGA, Print, How, ID and Wallpaper.
JEFF JEPPESEN creative director/motion partner
Jeff’s creative journey has led him through various roles as a designer, photographer, musician, and director. Before coming to Case, Jeff was the design director at M·A·C Cosmetics where he was responsible for seasonal preview books, catalogs, displayer visuals, and special-event invitations. Jeff previously worked at Design M|W working on brands such as Takashimaya, William Lipton, Saks Fifth Avenue and West Elm. He has also worked on short films for Warner Brothers and Dreamworks. His work has been featured in design annuals such as AIGA, the Type Directors Club, and Communication Arts.
ROBIN MARSHALL brand strategist
With over 20 years of strategic communications and project management experience with apparel and beauty brands, Robin understands the need for clear strategies, concise messaging and consistent execution. Robin has led brand renewals for Catalent, several Johnson & Johnson brands including Aveeno, Clean & Clear and Acuvue, and has consulted on the creation of new brands.
Prior to Case, Robin was Vice President of Retail Communications & Operations for Ann Taylor, but her beauty product obsession is a result of her early career with prestige brands such as YSL, Christian Dior and Lancôme.
CAMERON KING associate creative director
Cameron came from a house of design and communication. Heavily influenced by the graphic design background of his father and broadcast journalism of his mother, he discovered at an early age a love for the creative process and in communicating creative concepts.
Cameron moved to New York City after finishing his BFA in graphic design at Brigham Young University where he also worked as student creative director for the College of Theatre and Media Arts. Cameron developed his art direction ability at Martha Stewart Living magazine directing photoshoots, earning awards from the Society of Publication Designers.
BETH ROBERTSON art director
Beth is a graphic designer who will gawk at your gorgeous new shoes as well as the beautiful website you bought them from. A lover of the arts, Beth’s home base is graphic design, specifically interactive and web design.
After working at various design studios on the West Coast, she relocated to New York City in 2010. She currently works on interactive projects for Estee Lauder brands including Origins, Aveda and Ojon. Her work has been featured in Graphis and AIGA.
YANCY ZIMMERMAN account manager
Yancy brings his high-level strategic perspective and knack for meticulous orchestration to every project. With a background that spans disciplines, he’s worked with industrial, graphic, and web designers; video, audio, and motion graphics artists; architects; and writers to create emotionally-engaging brand experiences for his clients. Prior to joining studioCase, Yancy built and revitalized brands at Desgrippes Gobé, a mid-sized global branding and design agency, for clients like the United Development Company, Telefonica, RealD, The Neat Company, and major brands including Tide and Juicy Juice.
SALLY DEFORD finance manager
After a marketing career at Modern Organic Products (MOP), Sally joined the Case team in 2006 to oversee the company’s financial operations.
Sally holds a B.A. from Brigham Young University, plays guitar and upright bass in a bluegrass band, and is an accomplished fine art and documentary photographer.
LUKE GIBSON art director
Luke is a strong believer in the power of storytelling. Whether it be design, illustration, photography, or writing, a good story is at the heart of nearly everything he does. He understands the power of narrative in expressing a client’s message, and his passion for motion graphics and video is his favorite place to apply it. Hailing from the deserts of Las Vegas, he has recently relocated to New York after pursuit of his BFA in graphic design. He has recently received top awards for his work from the AIGA.
ZACK ROBBINS art director
Zack is a perfectionist. He is obsessed with order and organization—these characteristics imbue everything from his work, to the way he folds his socks. Though young, he is especially driven. Fueled by his curiosity and passion for design and creativity, he is always searching for ways to push himself. He shares the belief of Alan Gerard Fletcher, who said, “Design is not a thing you do. It’s a way of life.”
WAYNE MOOREHEAD brand strategist
Wayne brings deep experience in marketing and brand strategy. He has helped many global companies in the health, beauty, and personal care industries define, communicate, and activate their brands.
Prior to joining studioCase, Wayne was Senior Vice President of Marketing for an INC 500 company where he was instrumental in building their billion-dollar brand. He holds an MBA from the Marriott School of Business.